Concept handles
A concept handle is a memorable noun phrase representing a complex, often abstract topic. For example: “prisoner’s dilemma,” “Overton window,” “belief in belief,” Successful concept handles can really amplify a vague idea which many people sort of understand but can’t point to and talk about. If you give that vague notion a crisp, catchy name, you can unlock a lot of conversation and reflection.
References
- Matushak, Andy. Andy’s Notes.